Home » Stockton Wins Best Marketing Campaign At AGROW Awards 2015
Wins Best Marketing Campaign At AGROW Awards 2015
The Stockton Group (STK), an international crop protection company, won the prestigious AGROW Award for Best Marketing Campaign in 2015 for “Timorex Gold against Black Sigatoka.” The campaign was focused on the curative activity of Timorex Gold which is an attractive sustainable alternative for the control of Black sigatoka (Mycosphaerella fijiensis) in banana. This campaign boosted recognition of the brand and sales of the product grew across banana growing countries like are Belize, Colombia, Costa Rica, Dominican Republic, Honduras, Mexico, Nicaragua, Panama and the Philippines.“A picture is worth a thousand words. As such, I wanted to create a strong visual concept, which at first glance, helps show that Timorex Gold is more than just another fungicide on the shelf” explained Judy Jamuy, Marketing & Communications Manager of the Stockton Group. “It was a challenge, I wanted growers to gain confidence in our biofungicide, Timorex Gold while creating more opportunities in the market. With this campaign STK’s website visits jumped from an average of 100 times its monthly usual viewership!”Banana growing countries depend heavily on the income of their bananas in order to support their respective economies while also being the primary industrial sources of employment for a large majority of their citizens. Unfortunately, these countries also suffer from one of the most damaging and costly of banana diseases, Black sigatoka. Plants with leaves damaged by the disease may suffer up to 50% lower yield of fruit. As such, these plants are being sprayed as much as 70 times per year! This increases the impact not only on the environment, but also the end-user and the surrounding community.Thanks to Timorex Gold, the banana growers could now achieve a chemical load reduction while still maintaining and even increasing the ROI (return on investment) that end-users and the farming community strive for continuously!Stockton has been an AGROW Award winner twice in the last three years! Best New Bio Besticide in 2013 and Best Marketing Campaign in 2015.
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